Andrew Elthon
Manager, User Experience at Nintendo of America
UX leader with over 20 years of experience guiding teams to deliver intuitive, user-centered solutions that solve real-world challenges. As a strategic leader, I empower cross-functional teams to uncover user frustrations and champion customer-centric roadmaps that drive impact.
At Nintendo of America, I steer the company’s UX vision, cultivating a culture of innovation across design, engineering, and product. I spearhead global initiatives, aligning stakeholder goals with user insights to create experiences that delight customers and advance business objectives.
As a personal creative practice, Interactive Applications is where I create experiences that make specialized subjects more approachable. From The ABC’s of UX to apps like Horology and ChronoTap, I focus on making complex ideas clear, engaging, and accessible.