Andrew Elthon
Manager, User Experience at Nintendo of America
UX leader with over 20 years of experience guiding teams to deliver intuitive, user-centered solutions that solve real-world challenges. As a strategic leader, I empower cross-functional teams to uncover user frustrations and champion customer-centric roadmaps that drive impact.
At Nintendo of America, I steer the company’s UX vision, cultivating a culture of innovation across data, design, engineering, and product. I spearhead global initiatives, aligning stakeholder goals with user insights to create experiences that delight customers and advance business objectives.
As a personal creative practice, Interactive Applications is where I create experiences that make specialized subjects more approachable. From The ABC’s of UX to apps like Horology, ChronoTap and Time Flees. My focus is on making complex ideas clear, engaging, and accessible.